PRESENTATIONS & REPORTS
Made to be read.
Keynotes, pitch decks, reports and brochures that people actually get to the end of. Whether it's a pitch next week or a brochure that has to sell a building, every page is designed to hold attention and make the point.
WHAT GOOD DESIGN DOES HERE
IT GETS READ.
A clear structure and room to breathe keep people turning pages, or watching the screen.
IT MAKES THE POINT.
The key message, the number that matters, the reason to say yes – never buried.
IT LOOKS LIKE YOU.
Consistent with your brand on every slide and page, so it's remembered as yours.
WHAT WE DESIGN
Keynotes · Pitch decks · RFI & RFP responses · Presentation templates · Reports · Brochures · Charts & infographics
SELECTED WORK
LESS, BUT BETTER.
Most of these started with too much – too many colours, too many logos, too much on every page. The fix was usually taking things away.
UNILEVER · RFI & RFP responses · Reports · Charts & infographics
FORTY AUTHORS. ONE DOCUMENT. $60M AT STAKE.
The brief. A global re-pitch to keep Kantar's Unilever business. Having led the design of the previous global re-pitch, we were chosen to lead the design of both the RFI and the RFP.
The idea. Working closely with the global pitch lead, we gathered content from contributors and thought leaders around the world, and brought the different Kantar companies' styles together into one consistent design, right through to the printed documents.
What it did. Two documents that read as one confident, unified response, however many people had written them.
OFFICIAL CHARTS COMPANY · Pitch decks · Reports · Charts & infographics
THE PITCH THAT WENT FURTHER.
The brief. Kantar was pitching to keep the Official Charts Company, which runs the singles and albums charts for several countries.
The idea. Alongside the pitch, my team took a risk on something nobody had asked for: a redesign of the dashboard used by record labels, radio stations and every other OCC client.
What it did. The OCC handed us the dashboard design, and the business, worth roughly £8m over five years, was retained.
COCA-COLA · Pitch decks · Brochures
THREE METRES OF COKE.
The brief. Millward Brown was pitching for Coca-Cola's European business and wanted to make an impression that a PowerPoint never would.
The idea. A printed pitch brochure in the shape of a Coke bottle. As the content grew, so did the bottle, until it ran to around three metres long. Finding a printer willing to take it on was a challenge in itself, until Screaming Colour in London rose to it.
What it did. A pitch nobody else in the room could have brought. The client loved the fresh approach.
REEDS CARPETS · Brochures · Logo & identity · Photography
EVERY COLOUR, TRUE TO LIFE.
The brief. An exhibition carpet supplier, with its own recycling plant in Coventry, needed a modern identity, a new logo, website assets and a brochure to show off its full product range.
The idea. Working with Reeds' in-house photography team, we shot every carpet at 1:1 scale, so customers could see the real weave and colour on every swatch. Each range got its own colour-coded section, paired with photography of the carpet in use. Alongside the brochure came a new logo, 3D artwork of the edging strips, and stand mock-ups showing the carpets alongside printed graphics.
What it did. A brochure customers can choose from with confidence: what they see on the page is what arrives on the stand floor.
JLL WESTRAY, DENVER · Brochures · Charts & infographics
A BROCHURE WORTH ITS ADDRESS.
The brief. A high-end brochure for an 858,000 sq ft office and retail development in Denver, with mountain views, terraces, a library and concierge services, aimed at premium tenants.
The idea. A palette of gold and Japanese indigo, with bespoke illustrations and icons, detailed maps and amenities pages, and illustrated visualisations of the finished building. With JLL and the developers both involved, I kept feedback rounds short and focused, so everyone stayed happy.
What it did. Finished ahead of schedule, with a brochure that felt as premium as the building it was selling.
ADVISERPAY · Keynotes · Presentation templates
THE STAND AND THE TALK, ONE STORY.
The brief. A presentation for AdviserPay at the Mortgage Expo, to sit alongside the stand and land the brand in front of a room full of advisers.
The idea. Built from the same system as the stand: the characters, the navy and orange palette and the sculptural imagery, so everything people saw and heard told one story.
What it did. A brand that looked the same on stage as it did on the stand. The presentation even stopped the speaker running Google's AI talks that day in his tracks. His verdict: "That's amazing!"
WHY WD CREATIVE
25 YEARS. GLOBAL BRANDS. YOU DEAL WITH ME.
Over ten years as a Design Director at Kantar, designing reports, pitches and keynotes for some of the world's biggest brands. A seat on the WPP/Adobe Creative Council, then JLL's three-year global creative contract, producing brochures and presentations across the US and Europe. No account managers, no juniors – the person you brief is the person doing the work.
GOT SOMETHING TO PRESENT?
Maybe there's a tender response due and the template hasn't changed in years. Maybe your team makes its own presentations and every one looks different. Or maybe you need a brochure that does justice to what you're selling.
Whichever it is, tell me where you are. Book a twenty-minute chat, no charge and no hard sell. Within 48 hours I'll come back with some first thoughts, a fixed quote and a timeline.
Deck Tidy-Up · from £495
Up to 10 of your existing slides restyled and simplified, ready for your next meeting.
Brochure · from £650
A 4-page brochure designed to sell, print-ready or as a digital PDF. 8 pages from £950.
Pitch Deck · from £1,250
Up to 15 slides designed from your content, with a clear story from start to finish.
Presentation Template · from £1,500
Master slides built for your brand, so your team can make good-looking slides themselves. Any future decks I design on it are 10% off.
RFI / RFP Response · from £1,750
Your tender response designed to stand out from the pile, from cover to charts, turned around to your deadline.
Keynote · from £2,000
A talk designed for the room, not just the screen.
Report · from £2,500
A longer report or study, with charts and infographics that tell the story.
Every project includes a fixed price, two rounds of revisions, editable PowerPoint or Keynote files, a PDF and a clear delivery date. Extra slides from £50 each. Rush turnarounds +25%.